Whenever I have to interview someone I always kind of hope that they ’ll be a prick to me. I’m far beyond being hurt by what others say, so any rudeness just plays right back into my hands and makes for a more interesting interview. But, people are usually pretty friendly, and so more times than not I have to suck it up and try to be positive. When I called up Jeremy Reeves I was in full dickhead mode, ready to get a good interview going.
Too bad for me he had to be such a nice guy. I’d pretty much had my ideas about Jeremy before I ever spoke to him. I figured that he was another twenty-four-year-old AM who just won’t let the dream die. I was going to go off on how being twenty-four in the skateboard world is the equivalent of being fifty in the normal one. If you haven’t achieved your dream yet, well, chances are things aren’t going to change. I mean, fuck, if you can’t get enough coverage to pay the rent five years after the age that most kids go pro, then maybe you should just get a job. (I do, of course recognize the hypocrisy in this advice. I’m a twenty five year old piece of shit myself.) It’s time to stop living hand to mouth. Jeremy’s got marketable skills. He even went to culinary school and learned how to be a chef. Then everything got fucked up. It turns out that Jeremy actually has been getting quite a bit of coverage these days. In fact, the SPoT website keeps track of the coverage everyone gets in the mags and, for the month of October, Jeremy was ranked third for editorial and fifth overall. That is impressive. Then, on top of that, Migdol calls me up, raving about the amount of good photos Jeremy’s got and how deserving he is of his coverage. Jeremy is no loafer. He gets out there and gets the job done. This magazine is committed to giving credit where credit is due. Jeremy is an amazing talent and is worthy of his coverage. Well, fuck me, back to the drawing board.
Jeremy moved out to California two years ago, trading St Paul, Minnesota for San Francisco, and scumbagging it up just like so many before him. You’ve got to be willing to go out on a limb and risk your ass for your dreams. Of course, rent in SF is no where near reasonable, but he was saved from the indignity of couches and bus stop benches by taking a path tread so by many artists, writers and musicians. He hooked up with a chick and moved in with her right away. Live in, rentfree tail is always nice, and it gave him the opportunity to pursue skating without the worry of eviction. So, now Jeremy’s in SF, he’s got a chick, a place to sleep, sponsors (City Skateboards, Venture, Nike, Lucky Bearings, Hubba and Fobia Skate shop) and you’d think everything is coming up roses. But the problem remains, in the world of skateboarding these days, to get paid the big dollars, companies want a hook, something to make the young kids who are looking for someone to copy take notice and start biting your style.
If Jeremy were a junkie, or violent or dressed oddly, with his level of talent he would one of the elite. So, instead of writing another boring ass profile that no one will remember, I’m going to use this article to give him a new image, one that will sell, one that will, eventually, land him his own signature line of highly priced, skateboarding shit. What does this say about our industry and our culture in general when talent is only half of what you need to market? Growing up in Minnesota Jeremy enjoyed deer hunting. If I were to suggest a more marketable image for Jeremy I would tell him to dress like a deer hunter. He should never skate again with out wearing a bright florescent vest and camouflage pants. Let’s get this straight. I am not knocking Jeremy for the way he is, I just think he could stand to make a whole lot more money if he had an effective hook. And that hook could be “Deer Hunter”. This steez has yet to be played. Let’s face it, the Mod, Hesh, Western, Rasta and Fresh fashion trends in skateboarding have all had their day, they’re no longer original. They have been exhausted. The masses are ready for the next big thing in skateboarding. Jeremy could start this trend and get paid the big bucks for bringing it to the masses of sheepish skateboarding trend followers. The “Deer Hunter” fashion trend that Jeremy would affectively spearhead would be fresher and more original than any yet. Trust me. The fact remains, Jeremy Reeves is a normal dude who leads a pretty normal life. It just so happens he has freakish abilities on a skateboard.